AI Growth Marketing · Fractional CMO
Fractional CMO Services
You need a marketing leader before you need a full-time one.
DayNova’s fractional CMO sets your marketing strategy, leads your team and vendors, and brings an AI-enabled bench to execute the plan. You get senior leadership and the capacity to act on it in one engagement.
Ran marketing teams of up to 90 for Microsoft, LEGO and adidas
A marketing plan, budget and scorecard within 45 days
Fractional head of marketing for a Denver specialty medical practice
Free · Senior review
Get a senior read on your marketing
We review your plan, team, vendors and spend with you, then tell you what we’d change first.
Where your plan and budget don’t line up
Which vendors and tools earn their cost
Whether fractional or full-time leadership fits now
Marketing teams led for
Microsoft
GitHub
LEGO
adidas
Capital One
5280 Plastic Surgery
The problem
Your marketing has activity, budget and vendors, but no one steering it.
The founder approves ads between sales calls. Three agencies each report their own wins, and nobody owns next quarter’s plan.
Who owns next quarter’s marketing plan?
Without DayNova
SEO agency
Busy
Paid media agency
Busy
Freelance designer
Busy
Marketing plan owner
Unassigned
With DayNova
Marketing plan owner
Your DayNova CMO
Why marketing drifts without a leader
No single plan
Every agency works toward its own goals, so the effort never adds up.
The founder is the bottleneck
Marketing decisions wait on someone whose real job is selling.
AI sits unused
Nobody has set the team up to use the AI tools that now multiply output.
DayNova fixes this with a fractional CMO who owns the plan and an AI-enabled team to run it.
Fractional CMO, defined
Two questions every buyer asks first.
What is a fractional CMO?
A fractional CMO is a senior marketing executive who leads your marketing part-time, on a retainer, instead of as a full-time hire. They own strategy, budget and team leadership.
How is a fractional CMO different from a marketing agency?
An agency executes channels, while a fractional CMO decides what marketing should do and holds every team and vendor to it. DayNova combines both, with leadership and an execution bench in one engagement.
Your options
Senior leadership without the full-time hire.
Most growing companies weigh three paths. Only one gives you strategy and execution in the same engagement.
Full-time CMO
Months to recruit and a full executive salary before the first plan ships.
Another agency
More execution, but still nobody deciding what marketing should do.
DayNova fractional CMO
Senior strategy plus an AI-enabled bench to execute it, in one engagement.
What’s included
Senior marketing leadership with the capacity to act on it.
This isn’t an advisor who leaves you a deck. Your fractional CMO owns the plan, leads your team and vendors, and brings DayNova’s AI-enabled bench to ship the work.
What’s inside a fractional CMO engagement: six responsibilities. Each one makes everything else work better.
Strategy & Annual Plan
Positioning, target segments and a 12-month plan tied to revenue goals. Every channel decision traces back to one plan.
Team & Vendor Leadership
Your fractional CMO manages internal marketers and outside agencies against shared goals. Vendors stop reporting in silos.
AI-Enabled Execution
DayNova’s bench builds the content, automations and campaigns the plan calls for. Work ships without waiting on a new hire.
Budget & Channel Allocation
Spend moves toward the channels and campaigns that produce customers. Budget conversations start from data, not opinion.
Measurement & Reporting
One scorecard from first touch to revenue, reviewed monthly with leadership. The board sees what marketing returns.
Martech & AI Stack
We audit and right-size your tools and set up the AI workflows your team will use daily. You pay for fewer tools and use them more.
Proof
Results our clients can measure.
+400%
Organic conversions for GitHub within one year
#1
Strategy behind Microsoft’s 2025 Semrush #1 AI Visibility Award
5.0
Average rating across verified client reviews on Clutch
Right fit, wrong fit
Best fit if you’re:
A growing company without a senior marketing leader
Managing several agencies with no single owner
Ready to share revenue and pipeline data
Planning to hire a full-time CMO later
Not the right fit if you want:
A strategy deck with no one to execute it
Someone to run one channel only
Marketing measured on likes and impressions
A permanent replacement for building your own team
Frequently asked questions
What is a fractional CMO?
How is a fractional CMO different from a marketing agency?
When should a company hire a fractional CMO?
How much time does a fractional CMO spend with us?
Can you help us hire a full-time CMO later?
How is an engagement priced?
Get a senior read on your marketing.
Our free marketing review covers your plan, team, vendors and spend, and names what we’d change first.
